![]() ![]() The women who worked at Singer’s Embroidery or Art Department generally came in with a background in embroidery or dressmaking. These activities helped other salespeople working for Singer know and show what the machine could be used for. Although they were not always officially registered as employees, women welcomed clients into the store, made samples, and managed the organization of exhibits inside the store. As skillful makers themselves, and as important decision-making consumers, women became part of Singer’s marketing system in most parts of the world as soon as one store opened. They placed the sewing machines on display, with female demonstrators making the goods that mostly other women knew about or might want to own because they were managers of the home. Singer female employees were at the center of the marketing strategy of beautifying Singer window fronts. Singer stores and the women working in them had been central to establishing connections with the consumer that were so essential to the company’s success. Besides promoting international fairs in the US, the Sewing Machine Times (1911) reported on stores in India, Nepal, Honolulu, Australia, the Philippines, France, New Zealand, Norway, Japan, Brazil, Cuba, China, Argentina, Chile, Ecuador, and Paraguay having prepared extraordinary exhibits in their own stores with samples of embroidery for the home and to adorn dresses, following modern patterns but also displaying embroidery designs representing centuries of artistic work from their own regions (Published Collections Department, Hagley Museum and Library). By the turn of the twentieth century, a version of the Art Department had formed in every local Singer shop as well as in every office around the world. The loaned displays stayed in the local store for some weeks and then moved to the next space in a store in a different city. The Art Department in the 1890s organized traveling exhibits bringing some of the most artistically and skillfully embroidered paintings and artifacts to different stores around the US. In the early 1900s, the Sewing Machine Times featured all Singer international exhibits and also those that branch offices organized for their home communities and markets, which were generally focused on local motifs. The reason lay with the participation of the main actors, particularly women of the corporation’s Art Department and Educational Department, and the agents on the ground in different locations around the world. There is no time requirement for Membership.Singer, a multinational corporation, had found the perfect cultural stance for its marketing strategies for over a century. Army National Guard, and have been awarded a Prefix “3”, Suffix “S”, 5G or 18 Series Qualification, and if discharged, has received an Honorable Discharge. Membership may be granted to a person who is or has been a member of the United States Army Special Forces, to include the U.S. Subsequent annual membership dues are payable each year in October. Membership applications must be accompanied by check or money order in the appropriate amount. Members may choose to associate with a particular Chapter, or join the Association “at large” without any individual Chapter affiliation. ![]() ![]() The Association also maintains a website at To join the Association, an application must be completed, giving complete information, along with documentary proof of SF qualification, and forwarded to the National Headquarters for approval. The National Association also publishes a members-only quarterly magazine, “The Drop.” The magazine, the cost of which is included in membership dues, is the primary method of communications with the general membership and depicts the activities of SFA Chapters and individual members, active and NG SF units, and other items which may be of interest to the Association membership. The National Association sponsors an annual convention and individual chapters meet in their areas and conduct meetings and social functions for their members. Since its founding, the Association has grown to dozens of chapters throughout the world. Founded in 1964 and initially called the Decade Association until it changed its name in 1967, The Special Forces Association is a non-profit veterans’ fraternal organization located in Fayetteville, North Carolina and officially chartered in the State of North Carolina. ![]()
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